Lamborghini pulls plug on plans to launch all-electric supercar

Company will shift focus to hybrids, citing drop-off in EV demand among sports car lovers who ‘miss the noise’

The Italian supercar manufacturer Lamborghini has abandoned plans to make all-electric vehicles, and will instead focus on making plug-in hybrid cars, after a drop-off in demand for EVs among its wealthy clientele.

Lamborghini unveiled its first all-electric concept car, the Lanzador, in 2023, but it is no longer planning to put it into production.

The carmaker’s chief executive, Stephan Winkelmann, told the Sunday Times that developing EVs risked becoming an “an expensive hobby” for the brand, given that the “acceptance curve” for battery-powered cars among its customer base was getting “close to zero”.

Winkelmann said the Lanzador would be replaced by a plug-in hybrid, meaning its range would consist only of plug-in hybrids by 2030. In the meantime, the company would continue to build combustion engine vehicles for “as long as possible”, he added.

Lamborghini, which is owned by Volkswagen via its subsidiary Audi, delivered a record 10,747 cars worldwide in 2025. It reported last month that its results had been buoyed by the “success of the brand’s hybridisation strategy, which has been met with enthusiasm by Lamborghini customers across the globe”.

Europe remains the company’s largest market, followed by the Americas and Asia Pacific.

It said its results were boosted by sales of its Revuelto hybrid supercar, which costs at least £450,000, and the plug-in hybrid version of its Urus SUV, with prices starting at about £210,000. These models were joined last year by the hybrid Temerario, costing upwards of £260,000, meaning that hybrid versions are now available for every model in Lamborghini’s range.

Winkelmann said sports car lovers had failed to find a “specific emotional connection” with EVs, because they missed the noise of a car with an internal combustion engine.

“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” he said.

He added: “Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine.”

The decision to pull the plug on an all-electric vehicle marks a significant shift in the company’s green ambitions.

In 2021, Lamborghini said it intended to produce only hybrid electric supercars by 2024 and announced a €1.5bn (£1.3bn) investment in hybrid and all-electric vehicles.