Letter: Louise Lasser obituary

. UK edition

Louise Lasser and Alan Alda starring in the TV movie Class Of '55 in 1972
Louise Lasser and Alan Alda starring in the TV movie Class Of '55 in 1972. Photograph: Getty Images

Jed Falby: the actor Louise Lasser worked out a short Birds Eye ad with me second by second: it was funny, and it worked

When in New York in 1967 I convinced the film actor Louise Lasser to do a 30-second commercial for Birds Eye, both client and agency, Young & Rubicam, were unsure how effective a short ad could be. She worked it out with me second by second: it was funny, and it worked!