Shun Amazon with the 23 best anti-Prime Day deals from Best Buy, REI and more
Amazon Prime Day isn’t for everyone, but Best Buy, Target and many other retailers are offering great alternative deals on products worth buying
Every summer, Amazon entices sweaty consumers with steep discounts on everything from slushie machines to tower fans in a tradition appropriately known as Prime Day. But you don’t need to sit out the savings if you don’t have a Prime membership (or just prefer not to shop at Amazon).
To compete with Prime Day, many of Amazon’s biggest competitors now dial their own prices to the lowest of the year during the same week. From Walmart to boutique brands including Cozy Earth and Caraway, everyone wants to lure you away from the Jeff Bezos-founded mega-retailer. And they’re willing to offer impressive discounts to do it.
With so many competing sales swirling, we’ve rounded up our 23 favorite sales on trusted products the Filter staff have personally tested. These are products we recommend even without a sale, which makes them exceptional buys at these prices.
We are updating this list with new deals throughout the Prime Day sale. If you’d like to find the best Prime Day deals, we have those too.
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At a glance: the very best non-Amazon deals
Best kitchen deal:
Anyday Glass Round Dish Set and Cookbook Bundle
Best home deal:
Cozy Earth Waffle Bath Towels
Best sleep deal:
Helix Sleep Dusk Mattress
Best tech deal:
Apple AirPods Pro 3
Best fashion deal:
Bonobos Everyday Linen Shirt
Best travel deal:
Ninja Outdoor FrostVault Wheeled Cooler
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Best kitchen deals
Anyday Four-Piece Glass Round Dish Set + Cookbook Bundle
These Anyday glass food storage containers were a meal-prep hero for Emily Farris, our kitchen gear expert and tester. Stackable and compact enough to store, they’ll help you keep track of leftovers before they go bad in the back of the fridge. Grab this set (plus a free cookbook) for 28% off.
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No 5 Cast-Iron Chef Skillet
The best cast-iron skillet for beginners that we’ve ever tested “proves the pricier stuff is worth it”, according to Karen Yuan, the Filter’s commissioning editor. The pan is ultra-light with sloped edges that help cradle your eggs while its lightweight construction primes you for comfortable extended use. Use our exclusive code FIELD20 for 20% off the whole site.
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Caraway Clean Start Bundle
Caraway’s ability to churn out a proper nonstick pan is well-documented. If you’re lucky enough to own an induction stove, the 40-piece bundle of the best induction cookware we’ve ever tested is now 48% off. In testing, we found it transitions seamlessly from the stovetop to the oven, feels lightweight and features a mess-proof, nontoxic, nonstick surface.
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NutriBullet Original Personal Blender
Out of every high-tech kitchen gadget chef Rukmini Iyer uses, this personal blender from NutriBullet gets the most mileage. “It gets used several times a day for smoothies, pesto and the like. And it makes the smoothest, most velvety soup,” she says. It’s now 29% off, cheaper than anywhere else on the internet.
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Le Creuset Signature Petite Cocotte
For a display-worthy dessert or mac and cheese boasting an impeccable cuisson, fewer brands do it better than Le Creuset. “If you’re not quite ready to invest in a Dutch oven, try out one of the heritage French cookware brand’s small cocottes,” contributor Megan Wahn recommends. Add it to your meal-prep rotation in all 12 colorways for 31% off.
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Best home deals
Cozy Earth Waffle Bath Towels
Towel off the right way with these Filter-favorite waffle towels from Cozy Earth featuring “pockets and dimples [that] give you more surface area to help with absorbency without adding a lot of thickness”, according to Jon Chan, our Filter tester. Quick-drying and stylish, they’re a strong addition to your shower setup, now 20% off.
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Frontgate Resort Collection Bath Towel (Set of 2)
Thanks in part to its lighter-weight construction and customizable monogram options, this bath towel, now 30% off, makes for a mean housewarming or just-because gift: “Have you ever seen a movie that depicts a rich person’s home or at a five-star hotel, and they have monogrammed towels? Frontgate can give you that look and feel,” says Chan.
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Bedsure GentleSoft Throw Blanket
We said it: those Instagram-famous Lola Blankets that cost $275 are way overhyped. Sure, it has that luxurious bubbly texture, but we found a dupe at less than a quarter of the price. The Bedsure is just as soft and warm, and is made from the same Oeko-Tex Standard 100 certified faux fur. Unlike the Lola Blanket, it literally gives you more for your money thanks to its extra 10in of length. And it’s on sale right now for 55% off.
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Drowsy Moonlight Shadow Eyelash-Protecting Sleep Mask
Next time you’re drowsy, be sure to reach for the best silk sleep mask we’ve ever tested, now 25% off. “The silk is dense, smooth and incredibly, well, silky. And because the mask is one long, pillowy strip of silk with a Velcro closure and no separate strap, it won’t frizz or otherwise mess up your hair,” says our well-rested reviewer, Juno DeMelo.
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Aivituvin Catio Cat Enclosure
With this cat mom-approved “catio,” unleash your bored or understimulated cat in the great outdoors “without the risk of anxiety, trauma, or disease”, a veterinarian told us. Bring all the cats to your yard with this enclosed cat condo for 44% off.
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Helix Sleep Dusk Mattress
Sleep soundly at the idea of upgrading your mattress for 20% off using code JULY20. Recommended to us by a sleep expert, the Helix Dusk helps you sleep easily with its body-contouring, breathable and supportive construction in your choice of top fabric.
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Best fashion and beauty deals
Bonobos Everyday Linen Shirt
“A well-fitting elevated basic will do more than a trend piece,” a personal stylist told us of this warm-weather staple that’s now over half off. Grab this breezy, button-down linen number in your choice of fit and in the Black Puppytooth colorway for easy summer dressing.
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Gap Heavyweight Easy Baggy Sweatpant Jeans
These thick and velvety sweatpant jeans were comfortable enough to work out and nap in, and now you can experience that same versatility for 40% off in the dark navy version. “If comfort is your main goal, Gap is the way to go with its heavyweight fabric and chunky waistband that could effectively replace your pajamas,” according to my review.
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Aligne Mavis Reversible Jacket
You’re essentially getting two garments in one with this reversible barn jacket, but sweetening the deal further is its 35% discount. “Instead of defaulting to denim and leather jackets, switch things up with structured pieces like cropped trench coats or barn jackets,” Erin Watton, a personal stylist, told us.
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Best travel and outdoor deals
Ninja Outdoor FrostVault Wheeled Cooler
Whether you’ll be camping off-grid or packing up the car for a change of scenery, you can never be too prepared in the food department. Chief among its standout properties, this Filter-vetted cooler features a chilled storage drawer to keep items separate, with superior drainage, strong ice retention and smooth wheels. Make it your fifth wheel for 20% off.
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Backcountry Kanarra 2.5L Men’s Rain Jacket
A packable rain jacket is your ticket to staying comfortable no matter what’s on your travel itinerary. With its ability to reliably keep water out and hold up well through continuous rain exposure, the best budget-friendly Pfas-free rain jacket we’ve ever tested is now even easier on the wallet at 30% off.
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Best tech deals
Sony WF-1000XM5 Noise-Cancelling Earbuds
Knock $130 off the price of the best wireless earbuds to ever grace our ears. “With deeply resonant bass that never fails to send shivers down my spine and crystal-clear highs that do justice to virtuoso singers and cantankerous podcasters alike, the XM5 are that portal to another world,” says Filter reviewer Simon Cohen.
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Suri 2.0 Electric Toothbrush
A tech-forward toothbrush that’s as kind to your teeth as it is the planet? That’s what you get with this Filter-vetted option featuring plant-based and recyclable heads, now 20% off. While Filter reviewer Alan Martin notes it’s not the most powerful brush on the market (look to the Laifen Wave Pro for that), it’s still “an easy recommendation”.
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Kobo Libra Colour E-Reader
Can’t be bothered to set foot in your library when the sun is a-shinin’ and you’ve got flights to catch? Our best-tested e-reader lets you download titles directly from your public library, and you can bring stories to life with customized fonts and colors. Knock $30 off the price until 2 July.
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Shokz OpenRun Pro 2 Headphones
When bone conduction technology meets bass-forward sound, you get the Shokz OpenRun Pro 2 headphones that effortlessly handle low tones. “Instruments, drums and vocals have more depth, which is particularly good for podcasts and dance tracks,” according to Samuel Gibbs, the Guardian’s consumer tech editor. Get them now for 30% off.
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Sonos Move 2 Speaker
As the brand’s biggest and boldest speaker yet, Sonos’ Move 2 is equipped to provide the soundtrack to all your core summer memories. Bottom line: “If you’re a believer in the buy-it-for-life philosophy, Sonos more than justifies the Move 2’s premium price,” according to Cohen. Nab it now for 15% off.
Garmin Forerunner 165 Music
The ultimate running buddy fits around your wrist. “Between all of its tracking capabilities and its long battery life (up to 11 days in smartwatch mode), plus the ability to download music for offline listening, this watch is well worth the investment,” according to our editorial coordinator Lauren Gould. Get $50 off in both the Black and White colorways.
Apple AirPods Pro 3
Apple is not known to be generous with discounts on new gear, so we’re jumping on this opportunity to grab a set of Apple AirPods Pro 3 – less than a year old! – for $70 off. In testing, reviewer Simon Cohen found they truly shine when connected to an iPhone, offering a host of tricks like spatial audio with head tracking, hands-free Siri access and heart rate monitoring.
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Based in the UK? Read the best alternative Prime Day deals in the UK on the products we love